NRL Rate Card - NRL, NRL Clubs and State Leagues

This forms part of the Digital Operations Processes.

This provides the rates for NRL archived match vision and photos for commercial and non-commercial use.

We may update the NRL Rate Card from time to time, in which case we will post the updated version of the NRL Rate Card on our NRL Help website (https://help.nrl.com). As such, please check back periodically to see if our NRL Rate Card has been updated.

Ensure that the relevant permissions and approvals have been obtained prior to using video footage and images commercially.

Please contact the Content Services Team who will review your request.

For further detail, refer to:

NRL Match Vision

Technical and Fulfilment

All standard projects will be subject to a minimum $900 fee. Some projects will be subject to quote.

Loading for Premium Content 

State of Origin, Test Match and NRL Grand Final Match Vision incurs a 20% loading on the below prices.

NRL, NRL Club and State Leagues

Existing rights agreements with NRL Clubs and State Leagues allow for the use of NRL and archived vision for club promotional purposes at no cost on their NRL Network Channels only -  i.e. for non-commercial purposes.

Technical and Fulfilment Fees will still apply and these can vary significantly per request dependent on where vision is located - e.g. has it been digitised and logged, the delivery method etc.

NRL Partner - Advertising Use

 Type

Price 

Standard Rights
Period

Min. or part
thereof

  Additional Rights Period 

TV Commercials



6 Months

1 Year

2 Years

Broadcast

 $5,000.00 

3 Months

up to 5 Seconds

x2

x3

x4

Digital

 $2,500.00 

3 Months

up to 5 Seconds

x2

x3

x4

Broadcast & Digital

 $6,500.00 

3 Months

up to 5 Seconds

x2

x3

x4

Digital Promo

 $2,500.00 

12 Months

up to 1  minute







Non - Broadcast

Corporate & Promotional

 $1,500.00 

12 Months

up to 1 Minute







Corporate & Promotional

 $4,500.00 

12 Months

up to 5 Minutes







Non-Partner - Advertising Use

TV Commercials



6 Months

1 Year

2 Years

Broadcast

 $7,500.00 

3 Months

up to 5 Seconds

x2

x3

x4

Digital

 $3,750.00 

3 Months

up to 5 Seconds

x2

x3

x4

Broadcast & Digital

 $9,750.00 

3 Months

up to 5 Seconds

x2

x3

x4

Digital Promo

 $2,500.00 

12 Months

up to 1  minute







Non - Broadcast

Corporate & Promotional

 $2,500.00 

12 Months

up to 1 Minute







Corporate & Promotional

 $7,500.00 

12 Months

up to 5 Minutes







Non-Partner - Broadcast Programming

Broadcast (Inc. Catch-Up)

 $3,900.00 

3 Months

up to 1 Minute







Broadcast (Inc. Catch-Up)

 $11,700.00 

3 Months

up to 5 Minutes







All Media

 $5,850.00 

3 Months

up to 1 Minute







All Media

 $17,550.00 

3 Months

up to 5 Minutes







NRL Photos

Technical and Fulfilment

All standard projects will be subject to a minimum $500 fee per project. Some projects will be subject to quote

Loading for Premium Content 

State of Origin, Test Match and NRL Grand Final Match Vision incurs a 20% loading on the below prices.

Conditions for Images

All images must include at least three (3) easily facially recognisable players in each shot unless player approval received.

NRL, NRL Clubs and State Leagues

Exisiting rights agreements with NRL Clubs and State Leagues allow for the use of NRL and archived images at no cost for club promotional purposes only - i.e. for non-commercial purposes. Technical and Fulfilment Fees will still apply.

Licencees



2.5% of Wholesale Price*

Term of Licencee Contract









* Minimum Guarantee of $1,000

Non-Partner - Publisher



Per Image

3-4 images

5+ images

10+ images

Newspapers/Magazines

 $150.00 



per image

 $120.00 

 $105.00 

Contact Rep

Books

 $250.00 



per image

 $200.00 

 $175.00 

Contact Rep

Books/Magazines (Cover)

 $500.00 



per image

 $400.00 

 $350.00 



NRL Partner - Commercial Use

Digital Use

per image

2+ images

5+ images

10+ images

Social Media

 $400.00 

3 Months

per image

 $320.00 

 $280.00 

Contact Rep

Online (website,apps)

 $750.00 

6 Months

per image

 $600.00 

 $525.00 

Contact Rep

EDM

 $1,500.00 

3 Months

per image

 $1,200.00 

 $1,050.00 

Contact Rep

Unlimited Digital Use

 $2,500.00 

6 Months

per image

 $2,000.00 

 $1,750.00 

Contact Rep

Marketing/Advert Use

per image

1+ images

5+ images

10+ images

Brochure/Postcard/Flyer

 $1,500.00 

3 Months

per image

 $1,200.00 

 $1,050.00 

Contact Rep

Print Ads

 $2,000.00 

3 Months

per image

 $1,600.00 

 $1,400.00 

Contact Rep

Billboards/Transit Ads

 $3,000.00 

3 Months

per image

 $2,400.00 

 $2,100.00 

Contact Rep

POS/Packaging

 $1,750.00 

3 Months

per image

 $1,400.00 

 $1,225.00 

Contact Rep

Corporate and Promotional

per image





1+ images

5+ images 

10+ images 

Internal Presentation

 $500.00 

12 Months

per image

 $400.00 

 $350.00 

Contact Rep

Internal Newsletter/EDM/Website

 $300.00 

12 Months

per image

 $240.00 

 $210.00 

Contact Rep

Broadcast

per image





1+ images 

5+ images 

10+ images 

TVC

 $1,000.00 

12 Months

per image

 $800.00 

 $700.00 

Contact Rep

Broadcast Programming

 $500.00 

12 Months

per image

 $400.00 

 $350.00 

Contact Rep

Non Partner - Commercial Use

Digital Use

per image

1+ images

5+ images

10+ images

Social Media

 $600.00 

3 Months

per image

 $480.00 

 $420.00 

Contact Rep

Online (website, apps)

 $1,150.00 

6 Months

per image

 $920.00 

 $805.00 

Contact Rep

EDM

 $2,250.00 

3 Months

per image

 $1,800.00 

 $1,575.00 

Contact Rep

Unlimited Digital Use

 $3,750.00 

6 Months

per image

 $3,000.00 

 $2,625.00 

Contact Rep

Marketing/Advert Use

Per Image

1+ images

5+ images

10+ images

Brochure/Postcard/Flyer

 $2,250.00 

3 Months

per image

 $1,800.00 

 $1,575.00 

Contact Rep

Print Ads

 $3,000.00 

3 Months

per image

 $2,400.00 

 $2,100.00 

Contact Rep

Billboards/Transit Ads

 $3,750.00 

3 Months

per image

 $3,000.00 

 $2,625.00 

Contact Rep

POS/Packaging

 $2,750.00 

3 Months

per image

 $2,200.00 

 $1,925.00 

Contact Rep

Corporate and Promotional

per image

1+ images

5+ images 

10+ images 

Internal Presentation

 $750.00 

12 Months

per image

 $600.00 

 $525.00 

Contact Rep

Internal Newsletter/EDM/Website

 $450.00 

12 Months

per image

 $360.00 

 $315.00 

Contact Rep

Broadcast

per image

1+ images

5+ images 

10+ images 

TVC

 $1,500.00 

12 Months

per image

 $1,200.00 

 $1,050.00 

Contact Rep

Broadcast Programming

 $750.00 

12 Months

per image

 $600.00 

 $525.00 

Contact Rep





 

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